Showcase

Rolls-Royce – Inside Rolls Royce

The first interactive public exhibition of its kind in the region, guests were taken on a multi-sensory journey to experience Rolls-Royce’s world-renowned engineering, design and craftsmanship for unique insight into the remarkable lengths required to create the world’s most luxurious motor car.

Rolls-Royce – Black Badge

The Rolls-Royce Black Badge Drive Experience gave invited guests a one-of-a-kind opportunity to experience the power and thrill of life behind the wheel of a Black Badge Ghost and Black Badge Wraith.

Rolls-Royce – The Opus Collection Launch

The dramatic unveiling of 10 bespoke Rolls-Royce cars in front of 300 brand patrons was set against a live musical backdrop featuring the NSO Symphony Orchestra.

Rolls-Royce – Phantom Series II Launch

An entertaining red carpet first encounter and unveiling of the Rolls-Royce Phantom Series II at the One & Only Royal Mirage in collaboration with Vertu

Rolls Royce – Dawn Launch

The vibrant Downtown Dubai district and region’s original design hotel was the luxurious setting for the launch of the Rolls-Royce Dawn

Rolls Royce – Wraith Launch

Automotive luxury twinned with high-end jewellery brand Mouawad Jewellery and in collaboration with Emirates NBD Private Banking for the launch of the Rolls-Royce Wraith to a discerning audience.

La Cantine Du Faubourg – 1st Anniversary Party

A glittering evening of live music, gourmet catering and mingling in the elegantly dressed garden setting of this popular urban dining destination.

La Cantine Du Faubourg – 2nd Anniversary Party

An iconic second anniversary event with chic bohemian influences, a gourmet cocktail menu, signature beverages and live performance by Afro-soul artist Inna Modja.

La Cantine Du Faubourg – 3rd Anniversary Party

A unique play on the City of Light was brought to life in an underground universe featuring an eclectic visual take on Paris’ best loved historical and cultural quartiers and the characters that live there.

La Cantine Du Faubourg – 4th Anniversary Party

A pop rock themed party to celebrate the restaurant’s fourth anniversary brought a rebel ambiance to life with a setting reminiscent of the vibrant London scene of the 70s and 80s.

La Cantine Du Faubourg – Cinema 105 Party

Held in partnership with Dubai International Film Festival, a dazzling ‘live from the red carpet’ evening of entertainment was attended by a prominent audience of local and international guests with music by Version Originale.

Ferrari & Hublot – 25th Anniversary Watch Launch

The Ferrari pit team brought the race track experience to the Al Tayer Motors showroom for the prestigious launch of a Hublot crafted Ferrari 25th anniversary commemorative watch.

Maserati – All Range Press Conference

The thrilling tailor-made drive platform gave regional media an exclusive opportunity to test drive the latest Maserati range in a variety of exciting on and off-road scenarios.

Chopard – Classic Rally 2018 Edition

Organized by Chopard, along with partner Ahmed Seddiqi & Sons and Emaar Properties, the rally saw 30 classic sports cars, coming from around the region and the US race across the UAE in a challenging competitive regularity rally.

Sephora – SMAC

Sephora Middle East Annual Convention 2019.

Dubai First – Royale Credit Card Launch

Dubai International Financial Centre was the iconic setting for this high-profile launch event for 300 guests in the shadow of The Gate complete with canopied dining elegance and equestrian display.

Al Barari – Villas Launch

Gold, white and a lush green theme to reflect the natural surroundings of the Al Barari community was the theme for the onsite launch of the Al Barari Villa in the presence of the Bin Zaal family.

Dubai Pearl – Baccarat Hotel & Residences Launch

Prestigious three-day Paris launch event for 150 ultra-high net worth investors and VIPs to celebrate the launch of the Dubai Pearl five-star hotel project with a private concert by Sir Elton John.

Abu Dhabi Racing Academy – Launch

A motor racing theme underpinned this highly entertaining evening event followed by an elegant cocktail party and sparkling gala dinner.

Abu Dhabi Government – Call Centre Launch

Held in the presence of HH Sheikh Hamed Bin Zayed Al Nahyan, HE Mohammed Ahmed Al Bawardi and HE Rashed Lahej Al Mansoori

Abu Dhabi Media Group – The National Newspaper Launch

Held in the presence of HH Sheikh Mohammed Bin Zayed Al Nahyan and HH Sheikh Hamed Bin Zayed Al Nahyan

GIS Day Abu Dhabi – Exhibition

Celebrated in more than 80 countries on six continents, the Abu Dhabi event welcomed invited guests to attend GIS workshops, tour map galleries, watch hands-on GIS technology demonstrations and learn about educational and career opportunities. Platinum presented a 180° film projection in honour of the occasion

Mubadala – Employee Forum

Held in the presence of HE Khaldoon Al Mubarak, Chairman of the Executive Affairs Authority, UAE Executive Council member and CEO, Mubadala

World Summit Award – Awards Ceremony

Held in the presence of HH Sheikh Nahyan bin Mubarak Al Nahyan, HE Mohammed Ahmed Al Bawardi, HE Sheikha Lubna bint Khalid bin Sultan Al Qasimi, Peter Bruck and various dignitaries

World Food Programme – Charity Gala Dinner

Charity gala dinner and auction held in support of the World Food Programme in the presence of HH Sheikh Nahayan Mabarak Al Nahayan. Dubai gala dinner raises Dh1m to help feed the needy was raised for the UN’s World Food Programme at a gala dinner and auction in Dubai organized by Platinum.

New York University – Commencement Exercise 2014-17

Held in the presence of HE Sheikh Nahyan bin Mubarak Al Nahyan and visiting dignitaries such as President Bill Clinton, Gordon Brown, Winnie Mandela.

Loro Piana – The Gift Of Kings

The Dubai debut of the latest world’s finest raw material from luxury Italian label with the launch of its Gift of Kings wool collection

Dubai Watch Week – Gala Dinner

To celebrate the third edition of the luxury annual event, the gala dinner cleverly showcased the inner workings of classic timepieces with an unexcepted and well received creative proposal

Dubai Watch Week – Third Edition

Turnkey project for the third iteration of the high-profile showcase covering 10,000 square metres and involving 15 different settings, 45 premiuM suppliers over seven months of preevent planning, 2,700 development hours, 30 days set-up and management of 1,000 staff per day

Berluti – Off The Road Exhibition

Berluti held its first Off The Road exhibition in New York with Dubai selected as the second of just three global destinations chosen to host the event

Van Cleef & Arpels – The Poetry Of Time Exhibition

Visitors were invited to enter the world of Van Cleef & Arpels in this specially constructed octagonal exhibition space with an exquisite collection of jewellery and timepieces with ballet dancers adding a whimsical touch

Private Celebration

Royal Wedding

800 guests

GCC Wedding

1300 Guests

Private Wedding

Private Wedding

Private Wedding – Atlantis

Private Birthday in Ibiza

Private Birthday in South of France

Private Celebration in Monaco

Bvlgari – Wild Pop Collection Launch

The new Bvlgari Resort in Dubai was the setting for the regional launch of the brand’s Wild Pop collection and an al fresco evening with an emphasis on slick glamour, catwalk

IWC Schaffhausen – 150 Years Jubilee Dinner

The iconic timepiece brand IWC Schaffhausen chose to celebrate 150 years of expert craftmanship at the world’s tallest building with an exquisitely curated evening featuring a cocktail reception, dinner and after-party event for a hand-picked guestlist of 150 VIPs

Hublot- Match Of Friendship

The stunning outdoor setting at the heart of Downtown Dubai was transformed into a football pitch for a one-off game featuring 10 of the soccer world’s acclaimed legends including Pelé and Marcello Lippi

Dior – Fashion Show

The city’s financial heartland was the chosen catwalk for the Dior fashion event held in collaboration with the National Bank of Dubai’s Private Banking division in the open-air setting of The Gate

Miu Miu – Boutique Opening

The newest international Miu Miu boutique opened its doors to a select audience of existing and new clients

Bvlgari – Le Gemme Reali Launch Breakfast

A different approach to a high-end fragrance launch involving a collection of interactive activities to surprise and delight the invited audience.

The Harmonist – Launch

The opening of a new boutique from Parisian maison de parfum ‘The Harmonist’ was timed with the Festival de Cannes and featured a host of invited celebrities including Kate Hudson, Orlando Bloom, Karolina Kurkova, Ivana Trump and Heidi Klum.

Signature – Launch and Gala Dinner

For the first time in the region, Signature brought together 10 brands from around the world for a five-day exhibition of exclusive, avant-garde and precious jewellery at a VIP invited guest and media reception.

Chanel – Cruise Collection

A private island located off the coast of Dubai was the inspired Arabian Nights style setting for Karl Lagerfeld’s launch of his Chanel Cruise Collection.

Harry Winston – Boutique Launch

An alfresco evening reception to celebrate the launch of the new Harry Winston store in Dubai.

Chaumet – Private High Jewellery Exhibition

Level 153 of the world’s tallest tower was transformed into a private audience styled boutique complete with a master craftsman in residence, and elegant display cases.

Graff – Private Diamond Sales Salon

A private suite at the landmark Emirates Palace was given a Graff makeover using an elegant cream palette against which a hand-selected collection of diamond pieces was showcased to female VIPs.

Tiffany & Co. – Legendary Diamonds Of Tiffany & Co.

VIP female guests were invited to view a collection of Tiffany & Co.’s legendary diamonds over a delicious afternoon tea in an ultra-feminine setting complete with enlarged images of iconic women and models wearing exquisite pieces of jewellery.

IWC Schaffhausen – IWC Filmmakers Award 2012-17

An annual event celebrating timepieces and the cinematic world, the location at one of Dubai’s iconic luxury resorts welcomed a host of celebrities, entertainers and brand ambassadors from Cate Blanchett and Sir Patrick Stewart to Bryan Ferry and Rebecca Ferguson.

Roger Dubuis – Boutique Opening

A duo of star-studded occasions attended by the likes of brand ambassadors Gerard Butler and Kajol, featuring a red-carpet line-up of activities with master craftsmen, luxury cars and live entertainment